Consumer behavior /

Engel, James F.

Consumer behavior / James F. Engel, Roger D. Blackwell [and] Paul W. Miniard. - 6th ed. - Chicago : Dryden Press, 1995. - xxvii, 789 [37] p. : ill. (some col.) ; 24 cm.

Includes index.

Includes bibliographical references.

0030288827 (pbk.)


Consumer behavior.
Marketing research.