Marketing channel strategy /
Palmatier,Robert W.
Marketing channel strategy / Robert Palmatier , Louis Stern [and] Adel El-Ansary. - 8th ed. - Boston : Pearson, 2015. - 496 p. : ill. ; 24 cm
Includes index.
Includes bibliographical references.
9781292060460 (pbk.)
Marketing channels.
Marketing channel strategy / Robert Palmatier , Louis Stern [and] Adel El-Ansary. - 8th ed. - Boston : Pearson, 2015. - 496 p. : ill. ; 24 cm
Includes index.
Includes bibliographical references.
9781292060460 (pbk.)
Marketing channels.