Designing brand identity : an essential guide for the whole branding team /
Wheeler, Alina.
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. - 4th ed. - Hoboken, New Jersey : John Wiley & Sons, Inc., 2013 - x, 326 p. : col. ill. ; 29 cm
Includes index.
Includes bibliographical references.
9781118099209 (hbk.)
Brand name products.
Branding (Marketing)
Trademarks--Design.
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. - 4th ed. - Hoboken, New Jersey : John Wiley & Sons, Inc., 2013 - x, 326 p. : col. ill. ; 29 cm
Includes index.
Includes bibliographical references.
9781118099209 (hbk.)
Brand name products.
Branding (Marketing)
Trademarks--Design.