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Marketing management/

Kotler, Philip.

Marketing management/ Philip Kotler [and] Kevin Lane Keller. - 14th ed.(Pearson Horizon Editions). - Boston : Pearson, 2013. - 679 p. (various pagings) : ill. ; 28 cm.

ISBN: 9780273779834 (pbk.)

Subjects--Topical Terms:
Marketing-- management.

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