Breaking through : implementing customer focus in enterprises /

Vandermerwe, Sandra.

Breaking through : implementing customer focus in enterprises / Sandra Vandermerwe. - New York : Palgrave Macmillan, 2004. - xi, 209 p. : ill. ; 24 cm.

Includes index.

Includes bibliographical references.

1403935033 (hbk.)


Consumer satisfaction.
Customer relations.
Organizational change.
Organizational effectiveness.