Search strategies in mass communication /

Ward, Jean.

Search strategies in mass communication / Jean Ward [and] Kathleen Hansen. - 2nd ed. - New York : Longman, c1993. - xvi, 296 p. : ill. ; 24 cm.

Includes index.

Includes bibliographical references.

0801310350 (pbk.)


Mass media--Research--Methodology.
Communication--Research--Methodology.