Business-to-business marketing /
Brennan, Ross.
Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell. - 2nd ed. - London ; Los Angeles : SAGE, 2011. - xxi, 386 p. : ill. ; 25 cm. - Advanced marketing series .
Includes index.
Includes bibliographical references.
9781849201568 (pbk.)
Industrial marketing.
Industrial marketing--Case studies.
Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell. - 2nd ed. - London ; Los Angeles : SAGE, 2011. - xxi, 386 p. : ill. ; 25 cm. - Advanced marketing series .
Includes index.
Includes bibliographical references.
9781849201568 (pbk.)
Industrial marketing.
Industrial marketing--Case studies.