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Marketing mistakes and successes /

Hartley, Robert F.

Marketing mistakes and successes / Robert F. Hartley. - Eighth edition - New York : John Wiley, ©2001. - viii, 359 pages illustrations 21 cm.

ISBN: 0471370606 (paperback)

Subjects--Topical Terms:
Marketing.
Case studies.
United States.

LC Class. No.: HF5415.1.HAR

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