Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers /
Cakim, Idil Miriam.
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers / Idil Miriam Cakim. - Hoboken, N.J. : Wiley, c2010. - xvii, 204 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
9780470442555 (hbk. )
Word-of-mouth advertising.
Telemarketing.
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers / Idil Miriam Cakim. - Hoboken, N.J. : Wiley, c2010. - xvii, 204 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
9780470442555 (hbk. )
Word-of-mouth advertising.
Telemarketing.