Effective promotional planning for e-business /
Ace, Cathy.
Effective promotional planning for e-business / Cathy Ace. - Oxford : Butterworth-Heinemann, 2002. - 290 p. : ill. ; 24 cm.
Includes index.
0750652683 (pbk.)
Marketing.
Electronic commerce--Marketing.
Effective promotional planning for e-business / Cathy Ace. - Oxford : Butterworth-Heinemann, 2002. - 290 p. : ill. ; 24 cm.
Includes index.
0750652683 (pbk.)
Marketing.
Electronic commerce--Marketing.