Marketing research : an applied approach /
Malhotra, Naresh K.
Marketing research : an applied approach / Naresh Malhotra and David Birks. - European ed. - Harlow : Pearson Education Limited, 2000. - xvi, 736 p. : ill. ; 27 cm.
Includes index.
Includes bibliographical references.
0139229647 (pbk.)
Marketing research.
Marketing research--Methodology.
Marketing research : an applied approach / Naresh Malhotra and David Birks. - European ed. - Harlow : Pearson Education Limited, 2000. - xvi, 736 p. : ill. ; 27 cm.
Includes index.
Includes bibliographical references.
0139229647 (pbk.)
Marketing research.
Marketing research--Methodology.