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Marketing : an introduction /

Marketing : an introduction / Gary Armstrong and Philip Kotler. - Seventh edition - Upper Saddle River : Prentice Hall International, ©2000. - xxvii, 575 pages : colour illustrations; 26 cm.

Includes bibliographical references and index.

ISBN: 0131273124 (paperback)

Subjects--Topical Terms:
Marketing.--Undestanding the marketplace and consumers--Retailing and wholesaling

LC Class. No.: HF5415 ARM

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