Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
De Chernatony, Leslie.
Creating powerful brands : the strategic route to success in consumer, industrial, and service markets / Leslie de Chernatony and Malcolm H.B. McDonald. - Oxford : Butterworth-Heinemann, 1992. - xi, 282 p. : ill. ; 24 cm. - The Marketing series. . - Marketing series. .
Includes index.
Includes bibliographical references.
0750606606 (pbk.)
Brand name products--Planning.
Brand name products--Marketing.
Creating powerful brands : the strategic route to success in consumer, industrial, and service markets / Leslie de Chernatony and Malcolm H.B. McDonald. - Oxford : Butterworth-Heinemann, 1992. - xi, 282 p. : ill. ; 24 cm. - The Marketing series. . - Marketing series. .
Includes index.
Includes bibliographical references.
0750606606 (pbk.)
Brand name products--Planning.
Brand name products--Marketing.