Market-led strategic change : making marketing happen in your organization /
Piercy, Nigel.
Market-led strategic change : making marketing happen in your organization / Nigel Piercy. - Oxford ; Boston : Butterworth-Heinemann, 1992. - 416 p. : ill. ; 24 cm. - The Marketing series. . - Marketing series. .
Includes index.
Includes bibliographical references.
0750606703 (pbk.)
Marketing--Management.
Market-led strategic change : making marketing happen in your organization / Nigel Piercy. - Oxford ; Boston : Butterworth-Heinemann, 1992. - 416 p. : ill. ; 24 cm. - The Marketing series. . - Marketing series. .
Includes index.
Includes bibliographical references.
0750606703 (pbk.)
Marketing--Management.