Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.
Material type:
TextPublication details: Boston : Houghton Mifflin Company, ©2003.Edition: twelfth editionDescription: xxxii,666 pages: illustrations ; 29 cmContent type: - text
- unmediated
- volume
- 0618192433 (hardback)
- HF5415 PRI
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Includes bibliographic references and index.
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