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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By: Contributor(s): Material type: TextPublication details: Boston : Houghton Mifflin Company, ©2003.Edition: twelfth editionDescription: xxxii,666 pages: illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0618192433 (hardback)
Subject(s): LOC classification:
  • HF5415 PRI
Item type: Ordinary Loan Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Ordinary Loan Books Main Library NFIC HF5415 PRI (Browse shelf(Opens below)) Available Donation 92003034312
Ordinary Loan Books Main Library NFIC HF5415 PRI (Browse shelf(Opens below)) Available Donation 92003034794
Ordinary Loan Books Main Library NFIC HF5415 PRI (Browse shelf(Opens below)) 25898 Available Donation 92003035067

Includes bibliographic references and index.

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