Services marketing : people, technology, strategy / Christopher Lovelock.
Material type:
TextPublication details: Upper Saddle River : Prentice Hall, c2000.Edition: 4th edDescription: xviii, 717 p. : ill., map ; 25 cmISBN: - 0130173924 (hbk.)
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Main Library | NFIC | HF5415.122 LOV (Browse shelf(Opens below)) | Available | 92004020855 |
Includes bibliographical references.
Includes index.
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